Content/sand/updates/etc are all part of paying a monthly fee for a game. When AV gives more content i'll give more money.
If you reward them for doing nothing, i duno what to say. Sucks that you've pigeonholed yourself into 1 game, because there's alot of others that are amazing.
Pretty sure UO still has 10's of thousands of subs, not too mention all the free servers with the same amount of people. It's sad that AV can't keep 1k people active in this game, since it's such a gem and literally had the chance to revolutionize the mmo market.