The amount of money involved is incredible, given its the most valuble industry too.
Its like the education system.. think of that analogy using the conveyor belt.
Happy, creative and optimistic kids go in to the education system on one end... come out on the other all stressed, depressed, less creative and utterly confused...
EA do that to the games.
They might be a publisher, but if you're using their wallet to fund your game.. its their game too.